Created in 2000, Michelin Lifestyle Limited, part of theMichelin Group, 

adds the power of the Michelin brandsto rigorously-selected products under licence to meet vehicle all consumer needs.

From essential main tenance and repair equipment to high-quality footwear soles, 

apparel, and lifestyle products, MLLoffers consumers a seamless and enjoyable experience with Michelin brands in their daily lives.

The Michelin Heritage Licensing program honors a unique legacy, 

that ofa visionary company that has shaped the greatest human and industrialadventures. 

It embodies a unique combination of boldness, respect, andrigor, 

true to a heritage of quality and trust that is passed down fromgeneration to generation.

Symptomatic of an era and its evolutions, 

the Michelin Heritage programperpetuates the memory of an iconic brand. 

Beyond major innovations andavant-garde initiatives, it evokes a past rich with emotions, 

overcomechallenges, and shared triumphs, which continues to inspire and deeply touch.