Created in 2000, Michelin Lifestyle Limited, part of the Michelin Group, 

adds the power of the Michelin brands to rigorously-selected products under licence to meet vehicle all consumer needs.

From essential main tenance and repair equipment to high-quality footwear soles, 

apparel, and lifestyle products, MLL offers consumers a seamless and enjoyable experience with Michelin brands in their daily lives.

The Michelin Heritage Licensing program honors a unique legacy, 

that of a visionary company that has shaped the greatest human and industrial adventures. 

It embodies a unique combination of boldness, respect, andrigor, 

true to a heritage of quality and trust that is passed down from generation to generation.

Symptomatic of an era and its evolutions, 

the Michelin Heritage program perpetuates the memory of an iconic brand. 

Beyond major innovations andavant-garde initiatives, it evokes a past rich with emotions, 

overcome challenges, and shared triumphs, which continues to inspire and deeply touch.